Amid Canada’s shifting group benefits, industry insurers have developed key strategies for turning challenges into increased market share and customer value propositions.
Group benefits insurers are pressured to modernize their ecosystems, to allow for greater product innovation and elevated service levels. Mathieu Beauchesne from GFT discusses how to ensure a smooth transformation that is completed on time and on budget.
Group insurers are finding new ways to thrive in a market dominated by a small number of large players. Greater personalisation, boosting customer relationships, cost efficiencies, and improving member health and helping employees return to work are all helping insurers to cope with a changing workforce and to compete in a challenging marketplace.